SignUp Media Rounds Out Senior Executive Team with CTO Appointment

Daniel Leocadi appointed new Chief Technology Officer of SignUp Media Ltd.

12.02.2009 – Toronto, Canada- SignUp Media Limited a traditional and social media monitoring / measurement firm, announced today the appointment of enterprise software veteran Daniel Leocadi as Chief Technology Officer.

Daniel Leocadi, a recognised expert with 18 years experience in providing IT Solutions to varied businesses worldwide in the USA, UK, and France. Daniel has focused for the past 11 years on creating software and products for the Media Monitoring and Analysis space, pioneering the first electronic reading, clipping and dissemination system in the industry.

He recently held the position of SVP Software Development at Burrelles/Luce where he established and lead several successful software development and quality assurance teams. Daniel was also founder and CTO of which is a successful web monitoring service servicing Fortune 500 clients.

“Daniel will play an integral role in furthering the strategic development of SignUp Media’s integrated solutions, specifically VQ Metrics and development of our new content and analysis portal” said Terry Foster CEO SignUp Media. “Leocadi brings years of proven experience in technology and software products. His appointment and success will be a critical step in executing our strategic business goals”.

Daniel Leocadi has an outstanding track record in establishing processes and will be responsible for managing the development and deployment of the company’s next generation products.


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